I’m sure from time to time, all designers alike get asked this same question,”What does a graphic designer do? Is that like logos and stuff?” I usually take a second to gather my thoughts before I answer. It certainly goes way beyond just logos and stuff, but how do I communicate that? I find myself responding with the usual job titles and projects graphic designers I know of work on. This tends to be a very awkward response because by the time I’m done, I’m not positive that I even clarified the question… Sometimes its difficult communicating what we do because we are capable of doing so much.
If anything, this trip has reinforced the idea of the designer being able to take on a multitude of diverse projects. I find this idea consistent with every place we go to/every designer we meet. Landor, in Cincinnati, has window displays in front of their building which they transform into unique environments several times per year. Plural, in Chicago, integrated window graphics and color to do something similar for a local client in the area. And these are just to name a few. The point I’m trying to make is that graphic design doesn’t limit itself to just one area of focus. Depending on what the clients need, the solution for the project can manifest in many different ways. Something that industrial designers, interior designers, architects, (etc…) share is the universal ability to design. Design by definition is fundamental across each area of expertise. Our profession empowers us to do more, especially in today’s market. Graphic designers are traditionally marked as specialists in print and digital media. But that definition is changing, and its something I’m looking forward to embracing.