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Knowledge from Saint Louis

by Anthony Satriano

I honestly didn’t know what to expect in St. Louis. All I knew was that we were meeting with AIGA members at a social gathering. I had no idea we were going to have the most exciting graphic design conversation/debate I’ve ever been a part of.

The professionals from St. Louis promptly asked the We Need More crew what we actually need more of. This started a lively conversation about what design is, how design should be approached, the best way a student should prepare for graduation and more.

First off, we defined graphic design by comparing it to fine art. Fine artists’ work is a monologue where the art is the product and, for the most part, fine artists don’t care about type.  Designers’ work, on the other hand, is a dialogue where art is the process by which the designer communicates an idea; and designers love type (which is kind of a no-brainer, but I think should be mentioned).

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